A new sponsored component with the potential for $1.8-2 million upside

Sponsored Brand Cards

Albertsons sought new monetization opportunities within Home & Search. At the time, existing ad modules emphasized products and promotions but didn’t let brands build a narrative presence across the site. There was no component to redesign; this had to be created from scratch.

Albertsons also needed flexibility to:

  • Provide omnipresence for brand partners across multiple placements.

  • Fill unsold inventory with top-selling brands or Albertsons’ own private-label products.

PMs sized “Brand Cards” for $1.8–$2.0M annual upside if implemented.

But why?

My Role

Exploration

Created variants balancing storytelling and shopper context.

Partner feedback

Shared mockups with CPG partners, who gave strong feedback that helped narrow down options and validate the concept.

Placement strategy

Evaluated opportunities across Home, Search, and category (L2) for visibility and consistency.

Leadership alignment

Secured buy-in to greenlight phased rollout.

Outcome

  • Concept validated through strong feedback from CPGpartners and alignment with Albertsons leadership.

  • Added to the ads roadmap, with PMs sizing Brand Cards at $1.8–$2.0M annual upside.

  • Positioned as a new monetization and merchandising lever, enabling omnipresence for brand partners while maximizing Albertsons’ site real estate.

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